Austin Crackers Redesign
The sandwich cracker aisle is crowded with brands competing on flavor, ingredients, and value, but few have a distinct personality
that sets them apart. Austin's redesign aimed to break through the sea of sameness with a bold, playful identity that brings fresh
energy to the brand.
I developed the new visual identity, designing the logo, packaging, and supporting brand touchpoints to create a cohesive
and recognizable experience. A vibrant signature blue and oversized logo establish strong brand recognition and shelf blocking,
while individual flavor colors make each variety easy to identify.
The result is a bold, unified packaging system that gives Austin a personality all its own and helps the brand stand out in
a crowded category.