Halo Top Video and Photoshoot
Halo Top’s lighter calorie desserts called for a refreshed approach to product shots and videos, aligning with their updated packaging while maintaining the fun, vibrant identity the brand is celebrated for. I contributed to storyboarding and preparation for the large-scale photoshoot and video production. We captured over 80 still images and nearly 15 videos showcasing their diverse flavors. My role was instrumental in streamlining the process, ensuring a smooth production and delivering dynamic content that brought their innovative, guilt-free desserts to life.